Juliana Furtado is the definition of a world-class athlete. After knee injuries dashed her hopes of ski success, she took up cycling and won the US National Road Championship. Soon thereafter, Furtado went on to achieve serious success in mountain biking. During her short 6-year career in MTB, Furtado won five national titles and represented her country at the Olympics. In 2012, Juliana pitched the idea of a full line women’s-specific bicycles to the ownership and management of Santa Cruz bicycles – in a room full of men.
That line, now called Juliana Bicycles, features premium mountain bikes built with women in mind, with women’s-specific contact points and suspension tuning. Their line is expansive, from the long travel Roubion to the trail-ready Joplin. In conjunction with Santa Cruz Bicycles, Juliana Bikes offers some of the fastest, most durable, and technologically-advanced mountain bikes on the market today. Though women's specific bikes and geometry have been around for over a century, many of these designs were based on an upright riding position made to make novice or apprehensive riders feel more comfortable. Juliana makes bikes for the (plentiful) women that ride hard and fast, while still considering the anatomical differences between men and women.
